Zone 7: The Communication — steamHouse Ecosystem

Zone 7 · steamHouse Ecosystem

The Communication

How steamHouse talks to the world: the website, pitch materials, blog series, communication style, and brand. The public face of everything in Zones 1–6. The communication challenge is specific: the framework is sophisticated, the audience is broad, and the most effective entry point is almost never the framework itself — it's the story.

Built & complete

Drafted or outlined

Designed, not yet built

Brand & Strategy Documents

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Communication Style & Strategy GuideHow steamHouse communicates: the specific voice, audience-specific framings (educators vs. parents vs. funders vs. participants), what consistently lands, what consistently confuses — distilled from years of real pitching and feedback.

STEAMHOUSE_COMMUNICATION_STYLE_AND_STRATEGY_GUIDE_v1.md

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Creative Brief (Compiled)Complete creative direction for all visual and communication design: brand voice, visual identity, tone — what steamHouse looks and sounds like, and what it never does.

CMST_Creative_Brief_Compiled.md

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Centering Story in PitchThe strategy for leading with the Chronicles narrative rather than the framework when pitching steamHouse — why story lands before theory, and how to use the Mitch/Clem dynamic as the primary pitch vehicle.

STRT_Centering_Story_in_Pitch_v1.md

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AI Composition MethodologyHow steamHouse uses AI in content creation — the roles AI plays, the roles it explicitly doesn't play, and the human judgment that remains non-negotiable throughout the process.

STEAMHOUSE_AI_COMPOSITION_METHODOLOGY_v1.md

Pitch Materials

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Pitch Collection v4.1The full set of steamHouse pitches at every length — 15 seconds through 10 minutes — for different audiences and contexts. Organized by audience type and setting.

PITC_Collection_v4_1.md

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One-Pager v2The single-page overview for funders, partners, and board prospects: what it is, what it does, what it's produced, what it needs.

PITC_One_Pager_v2.md

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The Impossible Starting Point v3The 'Planetary Zoom Call' pitch — 8.2 billion people, the vast disagreement, and the surprisingly narrow things they might agree on for their children. The founding argument of the whole initiative.

PITC_Impossible_Starting_Point_v3.md

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Collaborators Master — Non-ResearchersThe comprehensive list of potential collaborators outside academia: practitioners, community leaders, program designers, educators, and the network steamHouse can draw on.

PITC_Collaborators_Master_Non_Researchers.md

Website Build Documents

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Website Build Plan v2Complete architecture for the redesigned steamhouse.club: page structure, content strategy, user flows, technical requirements, rollout sequence.

COMM_Website_Build_Plan_v2.md

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Website Design 2026Visual design specifications and design direction for the 2026 website — colors, typography, layout principles, and component guidance.

WEBS_Design_2026.md

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Website Todo v2The complete build checklist for the website: what's done, what's in progress, what's pending, in priority order.

WEBS_Todo_v2_January_2026.md

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Authors Inventory Pathway DesignHow the website's guided self-inventory pathway works — the design spec for the online onboarding experience that takes visitors through the steamHouse framework.

COMM_Authors_Inventory_Pathway_Design_v1.md

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Commons Organization Working DocBehind-the-scenes architecture of how the Commons is organized and how the website curriculum relates to the manual and framework guide.

COMM_Commons_Organization_Working_Doc_v1.md

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Website Section Draft v2The full copy draft for the major sections of the website — in-progress, structured for handoff to web designer.

COMM_Website_Section_Draft_v2.md

Website Pages — live or near-complete

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Landing Page v5Primary homepage: the argument in four minutes, three entry points (Club / Commons / Chronicles), direct invitation to engage.

COMM_Landing_Page_v5.md

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Mentors Page v5For adults who want to mentor: what the role is, what training looks like, how to get started. Carefully distinguishes steamHouse mentoring from tutoring, coaching, or parenting.

COMM_Mentors_Page_Revised_v5.md

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For Partners Page v2Institutional partnerships: what steamHouse provides, what it needs, how the relationship works for schools, universities, nonprofits, faith communities, and corporations. Equity framing added.

COMM_For_Partners_Page_Revised_v2.md

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Commons Curriculum Page v2Central curriculum hub: how the Commons is organized, what's in it, how to navigate it.

COMMONS_CURRICULUM_PAGE_v2.md

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Globe Team Page v1The global replication model — how any community anywhere can run a steamHouse Club using the Commons as a shared infrastructure.

COMM_Globe_Team_Page_v1.md

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Founder Page v1The origin story — why a 22-year veteran teacher left to build this, and what that history means for the credibility of the approach.

COMM_Founder_Page_v1.md

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Independent Convergence Page v1The convergence argument for a general audience — ten research traditions that didn't know about each other arriving at the same conclusions.

COMM_Independent_Convergence_Page_v1.md

Blog Series — 'Mitch Bradford's Field Notes' · all 8 installments drafted

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#1 I Went Expecting a Hoax · #2 What IS This Place?Late March / Mid-April. Anchored to Beehive Installation (Apr 25). Story Team decision needed on tone before launch.

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#3 Covered in Snake · #4 Why I Left After 22 YearsLate April/May · Late May/June. Anchored to Snakes Day (May 30) and Summer Intensive (Jun 22–26).

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#5 The Crisis of Curiosity · #6 Dragons Roaring, Clock TickingJuly · Late Aug/Sept. HPF prep and SuperHarvest promo (Sep 26).

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#7 What Those Kids Became · #8 The QuestionEarly Oct · Late Oct/Nov. Gourd Gala promo (Oct 23) and year-end fundraising / ISS prep (Dec 3–6).